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Winning the War at Home

It's Not Easy Going Green: Environmentalism May Help Your Corporate Image, but Will It Keep You in the Black?

On February 2, a long-awaited report from the Intergovernmental Panel on Climate Change (IPCC) was released citing "unequivocal" proof of global warming. Meanwhile, some of the biggest corporations in the world, including Wal-Mart, Ford, General Electric and BP, have adopted highly visible "green" strategies.